Drugs in Search of a Disease—Pharma Targets Women—Premenstrual Dysphoric ‘Disorder’
Last week I focused on drug advertisement for “Low T” catching up with all the attention given to menopausal women with declining hormones. But women still are the primary targets for pharmaceutical advertising, in part because they can be captured for multiple products—if not quite from the cradle, at least from puberty, through pregnancy, to menopause and to grave.
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