Oh That? Seroquel Marketing Undeterred by This Week’s Deceptive Marketing Settlement

Google the word “depression” and the first search result you’ll get is for the antipsychotic Seroquel XR. Visit WebMD and the home page hosts similar ads for Seroquel XR, above and adjacent to the lead news story. Who would know AstraZeneca inked the largest multi-state consumer protection settlement on record relating to deceptive Seroquel marketing just this week? For $68.5 million? Only a year after inking a similar settlement related to burying side effect and safety information for $520 million with the government? Who would know AstraZeneca has already settled nearly 25,000 personal injury lawsuits pertaining to Seroquel with more to come says ABC news?

First approved in 1997, Seroquel has enjoyed the camel-nose-under-the-tent phenomenon known as indications creep. First approved for schizophrenia, it was later approved for bipolar disorder and psychiatric conditions in children. But it was Seroquel’s 2009 approval as an add-drug for depression that helped it reach its spectacular sales of $5.3 billion in 2010 thanks to the US’ walloping depression “market” of 20 million.

Mental health patients complain of ‘zombification’

Excessive use of forced detention and coerced treatment by the NHS means patients have little control over their treatment. “I became ‘zombified’ for nearly 12 months when I was forced to take mood stabilisers and antipsychotic medication,” says Reka Krieg. The 30-year-old has bipolar disorder, so has periods of manic activity and psychotic episodes, which led to her being forcibly detained and treated in hospital in 2009. Krieg’s case exemplifies the crisis in NHS psychiatric care, which is resulting in excessive use of coercive detention and treatment of people with mental illness. Latest statistics released in January show a 17.5% rise in the number of people being “sectioned” – under the Mental Health Act (MHA) – from 32,649 in 2008‑09 to 38,369 in 2009-10. This means that nearly 40% of patients in NHS psychiatric units are there under legal duress.

AG Fines Firm For Improper Marketing Of Seroquel

NEW YORK—-The state Attorney General’s office has reached a $3.1 million settlement with the major pharmaceutical company AstraZeneca following allegations that it improperly marketed and promoted the antipsychotic drug Seroquel. The agreement is part of a record 37-state settlement totaling $68.5 million – the largest ever multi-state consumer protection-based pharmaceutical settlement.

In addition to New York, attorneys general of the following states and the District of Columbia participated in the settlement: Arizona, California, Colorado, Connecticut, Delaware, Florida, Hawaii, Idaho, Illinois, Iowa, Kansas, Louisiana, Maryland, Maine, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Vermont, Washington, West Virginia and Wisconsin.

Study: Diet May Help ADHD Kids More Than Drugs (yeah, ya think???)

“ADHD, it’s just a couple of symptoms — it’s not a disease,” the Dutch researcher tells All Things Considered weekend host Guy Raz. The way we think about — and treat — these behaviors is wrong, Pelsser says. “There is a paradigm shift needed. If a child is diagnosed ADHD, we should say, ‘OK, we have got those symptoms, now let’s start looking for a cause.’ ”

According to Pelsser, 64 percent of children diagnosed with ADHD are actually experiencing a hypersensitivity to food. Researchers determined that by starting kids on a very elaborate diet, then restricting it over a few weeks’ time.

Chemicals Widespread in Minnesota Streams—Most common were Antibiotics, Antidepressants, ADHD Drugs

A new study shows that potentially harmful chemicals and pharmaceuticals are widespread in Minnesota streams. The state’s pollution control agency says this can be deadly and mutating to many fish and types of wildlife. The substances scientists most often found included antibiotics, antidepressants, and drugs for ADHD.
The environmental community says this is a big wake-up call to something that’s being going on for many years.

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