BNet
By Jim Edwards
March 22, 2010

Can calling your mom worsen your symptoms if you’re a schizophrenic? Or does taking antipsychotic medicine help you to remember to call your mom more often?

One of those possibilities seems to be the claim in this ad for AstraZeneca (AZN)’s Seroquel, an antipsychotic that has been the subject of 10,399 lawsuits.

The ad shows a chart with two variables, “Calling mom?” and “Dosing.” The line between them indicates that more you call her, the more Seroquel you’ll need to deal with the mental fallout. Alternatively — and I’m guessing this was AZ’s intent — the chart shows that the more Seroquel you take, the more you’ll be psychologically stable enough to call her.

Underneath that, a headline says, “Up to 800mg … and who knows how many calls to mom.”

Read entire article:  http://industry.bnet.com/pharma/10007312/if-calling-mom-makes-you-schizophrenic-then-astrazeneca-has-a-pill-for-that/